Articles
Playbooks, breakdowns and field notes on crypto marketing - X Spaces, KOLs, AI posting, video shows and token launches. Written by the team running the campaigns, with real numbers, not theory.
TOKEN2049 Singapore 2026: What the Week Actually Looks Like, and How to Work It
TOKEN2049 runs 7-8 October at Marina Bay Sands - 25,000 attendees, 300 speakers, 1,000+ side events - and how projects actually work the week. From a community partner.
What Crypto KOL Campaigns Cost - and How to Run One That Converts
What crypto KOL campaigns really cost, what a budget buys, how to spot fake engagement, and what a campaign that converts looks like - from a team that runs them.
Coinfest Asia 2026: Regulators, Founders and 10,000 People on a Beach
10,000 people, 90 countries, and lawmakers, exchange execs and founders in the same beach-club sessions - what Coinfest Asia 2026 in Bali signalled about crypto adoption in the region.
Nobody Is Coming to Your TGE
16 months of CEX listings, collected by hand: TGEs are shrinking, the ones that launch dump on day-one buyers, and most are built for it. The data, plus a 10-minute pre-buy checklist.
Playbook #67: How to Build a Community That Buys
How $67 pulled 1M+ users into a category the market had buried - by launching the token first, skipping the points farm, and turning holders into distribution. The playbook, with the numbers.
The Robinhood Meta, Explained
Why this memecoin cycle reads differently: the Vlad Tenev signal, the $433M volume flip, the launchpad war, and the tokens leading it.
How to Write X Threads with AI (That People Actually Read)
Get AI to write X threads people actually finish: the hook-escalation-receipt-close arc, grounding in real facts, 5-9 tweets, voice control and approval.
Best AI Tools for Twitter (X) in 2026
An honest look at AI tools for posting on X: generic writers vs schedulers vs grounded posting studios. How to pick one that sounds like you, not a bot.
Web3 Marketing in 2026: The Complete Playbook
Everything that works in web3 marketing now: X Spaces, influencers, alpha chats, video shows and socials - with real numbers from 540+ crypto projects.
How to Run an X Account with AI - Without Sounding Like a Bot
The playbook behind ECHO: ground posts in a Case Bank of real facts, enforce brand voice, keep one approval step and ride the news cycle.
Live Video Shows on X + YouTube: What One Episode Actually Buys You
What one episode buys you: 29K impressions, 66h watch time in 18 hours on Cognitio. Why simultaneous X + YouTube broadcast turns a show into a permanent asset.
How Crypto Projects Get up to 150K Listeners on X Spaces
Organic reach engineering for web3 X Spaces: topic prep, guest booking, launch-timed scheduling and clipping.
How to Choose a Crypto Marketing Agency: 12 Questions to Ask
A practical checklist for vetting a crypto marketing agency: receipts, metric transparency, real engagement, conversion tracking and the red flags.