Articles
Playbooks, breakdowns and field notes on crypto marketing - X Spaces, KOLs, AI posting, video shows and token launches. Written by the team running the campaigns, with real numbers, not theory.
Token Launch Legal Checklist 2026 with Medici Expert: What Your Marketing Can Say Before TGE
Jurisdiction, Howey risk, tokenomics stress tests, KYC and KOL disclosure: the legal checks behind a 2026 token launch and what each one changes for your marketing. Written with Medici Expert.
Wen Altseason? The October 2026 Reading
Is it altseason yet? The October 2026 reading from five signals - the Altcoin Season Index, Bitcoin dominance, fund flows, stablecoin supply and new-listing returns - and what would change it.
Token Launch Marketing: The Plan the Listing Data Supports
A token launch marketing plan built from 16 months of hand-collected CEX listing data: what fails, what holds, and how to sequence narrative, media, influencers and conversion around a TGE.
TOKEN2049 Singapore 2026: What the Week Actually Looks Like, and How to Work It
TOKEN2049 runs 7-8 October at Marina Bay Sands - 25,000 attendees, 300 speakers, 1,000+ side events - and how projects actually work the week. From a community partner.
What Crypto KOL Campaigns Cost - and How to Run One That Converts
What crypto KOL campaigns really cost, what a budget buys, how to spot fake engagement, and what a campaign that converts looks like - from a team that runs them.
Coinfest Asia 2026: Regulators, Founders and 10,000 People on a Beach
10,000 people, 90 countries, and lawmakers, exchange execs and founders in the same beach-club sessions - what Coinfest Asia 2026 in Bali signalled about crypto adoption in the region.
Nobody Is Coming to Your TGE
16 months of CEX listings, collected by hand: TGEs are shrinking, the ones that launch dump on day-one buyers, and most are built for it. The data, plus a 10-minute pre-buy checklist.
Playbook #67: How to Build a Community That Buys
How $67 pulled 1M+ users into a category the market had buried - by launching the token first, skipping the points farm, and turning holders into distribution. The playbook, with the numbers.
The Robinhood Meta, Explained
Why this memecoin cycle reads differently: the Vlad Tenev signal, the $433M volume flip, the launchpad war, and the tokens leading it.
How to Write X Threads with AI (That People Actually Read)
Get AI to write X threads people actually finish: the hook-escalation-receipt-close arc, grounding in real facts, 5-9 tweets, voice control and approval.
Best AI Tools for Twitter (X) in 2026
An honest look at AI tools for posting on X: generic writers vs schedulers vs grounded posting studios. How to pick one that sounds like you, not a bot.
Web3 Marketing in 2026: The Complete Playbook
Everything that works in web3 marketing now: X Spaces, influencers, alpha chats, video shows and socials - with real numbers from 540+ crypto projects.
How to Run an X Account with AI - Without Sounding Like a Bot
The playbook behind ECHO: ground posts in a Case Bank of real facts, enforce brand voice, keep one approval step and ride the news cycle.
Live Video Shows on X + YouTube: What One Episode Actually Buys You
What one episode buys you: 29K impressions, 66h watch time in 18 hours on Cognitio. Why simultaneous X + YouTube broadcast turns a show into a permanent asset.
How Crypto Projects Get up to 150K Listeners on X Spaces
Organic reach engineering for web3 X Spaces: topic prep, guest booking, launch-timed scheduling and clipping.
How to Choose a Crypto Marketing Agency: 12 Questions to Ask
A practical checklist for vetting a crypto marketing agency: receipts, metric transparency, real engagement, conversion tracking and the red flags.