How to Choose a Crypto Marketing Agency: 12 Questions to Ask

The crypto marketing agency market runs on promises: guaranteed trending, guaranteed community, sometimes - quietly - guaranteed price action. Most of it doesn't survive contact with a simple checklist. Full disclosure before we start: WenAltSeason is a dedicated crypto marketing team, not your typical agency - so yes, we have a horse in this race. But every question below works against us too. That's the point of a good checklist.

1. "Show me receipts with numbers."

Not logos - numbers. "Worked with X" means nothing; "took X from 0 to 3K real followers in 30 days" is verifiable. If the case studies have no metrics, the work had no results.

2. "What exactly will you report, and how often?"

A good answer sounds like: reach, engagement rate, follower growth, link clicks, tracked conversions - weekly. A bad answer is a monthly PDF of screenshots.

3. "Do you guarantee price action?"

The only correct answer is no. Anyone who says yes is either lying or describing something that isn't marketing. This single question filters half the market.

4. "Where does the engagement come from?"

Vetted, real accounts with real audiences - or bot farms posting "LFG"? Ask to see the account pool criteria. Ours: 100+ vetted influencers at 30-70K followers, contextual product-specific replies only.

5. "How is conversion tracked?"

There should be a funnel: post → project-specific CTA → Telegram bot / landing / exchange → measured action. If attention isn't tracked to an action, you're buying impressions and hoping.

6. "Do you own media channels, or only buy reach?"

Teams with their own audience - Spaces that pull six-figure listener counts, shows broadcast on X and YouTube - bring distribution you can't buy per-post. Renting reach is fine; owning it is better.

7. "What's your method?"

A real team can name its playbook and walk you through it. Ours is Narrative → Distribution → Conversion - documented here. "We'll figure it out" is not a method.

8. "Who exactly works on my account?"

A dedicated manager you can name - or a shared queue? For socials work, ask about design support, community coverage and who answers at 2am during a launch.

9. "How fast do you reply, and how fast do I get a proposal?"

Speed before the contract predicts speed after it. Our bar: reply under 1 hour, custom proposal within 24.

10. "What will you refuse to do?"

Honest teams have red lines: no fake volume, no bought bot armies, no price promises. A team that agrees to everything will also agree to things that get your project flagged.

11. "What happens before distribution starts?"

If the answer skips straight to posting schedules, walk. Narrative work - positioning, angle, timing - comes first, or the amplification amplifies nothing.

12. "What's left after the campaign ends?"

The best engagements leave assets: clipped content, permanent episodes, documented playbooks, a trained community. A campaign that evaporates on the last invoice was rented, not built.

The takeaway

You're not choosing the loudest promise - you're choosing receipts, transparency and a method. Run this checklist against anyone, including us: our answers live in the cases and services pages.